100 Thieves, an esports organization and premium lifestyle brand, has announced that two of its biggest content creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, will now be co-owners.
The new ownership structure reflects one of the key values driving 100 Thieves as an organization: built by creators, for creators. Valkyrae and CouRage are joining the ownership group currently composed of 100 Thieves CEO & Founder Matthew “Nadeshot” Haag, Drake, media mogul Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert.
“As a streamer and former pro-player myself, I always wanted 100 Thieves to be an organization guided by and built to be a platform for content creators,” said Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves. “Rae and Jack have been with us since 2018 and 2019, respectively, and are significant contributors to 100 Thieves. They deserve recognition for what they’ve done for the company to date – and we want their strategic input on what we can all do together in the future.”
In their new positions, Valkyrae and CouRage will be more involved with 100 Thieves’ broader business strategy, helping identify and bring on new talent, building new programs and other initiatives. Meanwhile, fans can still expect to see the content they know and love from both creators.
The next chapter in life of Valkyrae
“I’m so excited to be a co-owner of 100 Thieves and to help write the next chapter for our organization,” said Rachell “Valkyrae” Hofstetter. “I was the first female content creator to join 100 Thieves, and I’m proud that I have been a key part of the brand since very early on. It feels natural to continue to work with Matt and Jack in this new capacity to have even more of an impact. We’re looking forward to growing our team and welcoming new creators that we know our fans will love.”
“Becoming a co-owner of 100 Thieves seemed like the natural progression in my entrepreneurial journey, and I am so proud to take this step forward” said Jack “CouRage” Dunlop.
21 years ago, I got my first ever gaming console.
13 years ago, I went to my first gaming event.
6 years ago, I got my first gaming job as an unpaid intern.
Today, I became a co-owner of one of the biggest gaming organizations in the world.
We’re just getting started too.
— Jack “CouRage” Dunlop (@CouRageJD) April 7, 2021
Joining the ownership group comes on the heels of a year of major growth for both creators. With over 3.1M followers on Instagram and 2.1M followers on Twitter, Valkyrae is one of the most popular and most watched female gamers in the world today. She recently won The Game Awards 2020 for “Content Creator of the Year” and reached a major milestone on YouTube at the end of January 2021: 3 million subscribers. Meanwhile, CouRage has over 1.7M followers on Instagram, 3.27M followers on YouTube, and 1.6M followers on Twitter, and his stardom continues to rise. CouRage and Valkyrae both signed an exclusive streaming deal with YouTube Gaming in 2019 and 2020, respectively.
Streaming and Esports World congratulates Valkyrae and CouRage
YESSSSSSS RAE SUPREMACY
— Corpse Husband (@Corpse_Husband) April 7, 2021
It’s #FaZeUp & #MFAM all fuckin’ day for me baby, but regardless I’m happy for my friends @CouRageJD & @Valkyrae. Congrats! All the best 🍻
— FaZe Nickmercs (@NICKMERCS) April 7, 2021
Ohhh?? Now this is kinda pog
— scarra (@scarra) April 7, 2021
CONGRATSSS THATS SICK!!!!!
— yvonne 🌸 (@yvonnie) April 7, 2021
— lily🌸 (@LilyPichu) April 7, 2021
HUGE HUGE HUGE W
— brooke ♡ (@brookeab) April 7, 2021