By Krishna SinhaChaudhury
New Delhi, Nov 6 (IANS) Guangdong-headquartered Vivo here on Wednesday announced capacity expansion of its manufacturing unit at Greater Noida from 25 million (2.5 crore) to 33.4 million (3.3 crore) devices a year.
The expansion is part of the handset maker’s broader Rs 7,500 crore investment plan in India.
“Vivo wants to be a long-time player in India. For this expansion in Uttar Pradesh, we have added 2,000 people and that takes the headcount in the country to close to 10,000,” Nipun Marya, Director-Brand Strategy, Vivo India, told IANS in an interview.
The additional production will begin next year. “The manufacturing unit has four surface-mount technology (SMT) lines,” Marya said.
The handset maker was among the fastest growing smartphone brands shipping record volumes in the third quarter (Q3) of 2019, according to Counterpoint Research.
When asked if the move was in line with the ‘make in India’ initiative, Marya said, “We have been wholly aligned with the ‘make in India’ programme since 2014. We have shown our commitment to the region by constantly expanding our manufacturing capabilities.”
With this expansion, the handset maker aims to meet the growing demands for its products in India.
The smartphone maker achieved 17 per cent market share, its highest in India, in Q3.
According to Marya, the Rs 10,000-20,000 price segment was the best selling for the company in Q3.
(Krishna SinhaChaudhury can be contacted at [email protected])