Demure meaning on TikTok: The newest viral craze on social media is to be “mindful” and “demure” in everything you do. The TikTok influencer responsible for the craze, Jools Lebron, posted a video on August 2 titled “How to be demure at work,” and it has received over 6 million views. A few days later, another post outperformed that one by a factor of more than five.
The makeup artist has now shared multiple more videos in which she discusses how to be “demure” and “mindful” in all she does, including applying makeup, getting her nails done, ordering and consuming food, boarding an aircraft, and more. What does it mean to be “demure,” therefore, according to the TikToker?
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Merriam-Webster states that the word “demure” has been in use for roughly seven hundred years, with minimal variation during that period. To avoid drawing attention to themselves, whether due to a shy nature or determined self-control, it is currently characterized as a person acting in a way that is “affectedly modest, reserved or serious: coy.”
Lebron writes, “See how I come to work, very demure. I do my makeup. I lay my wig. I do a little braid. I flat iron my hair. I do Chi-Chi bout. I do viral vanilla. Very demure, very mindful. Lets not forget to be demure divas.”
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She clarifies in subsequent videos that the goal is to strike a balance “without doing too much or too little.” Lebron argues that it’s important to exercise mindfulness when you go to work, noting that it’s neither a fashion show nor a soup kitchen.
As word of the TikTok trend spread on social media, people, including famous people like Meghan Trainor, began making memes that made fun of Lebron’s advice about how she gets to work. Lindsay Lohan and Jamie Lee Curtis also posted a short video on TikTok about being “subdued” and “mindful.”
