Amazon Prime Day is coming back this July, and it’s set to be even bigger than before. For 2025, Amazon has extended the sale to a full four days, running from Tuesday, July 8 to Friday, July 11. That gives Prime members 96 hours to grab massive deals across almost every product category. The shopping frenzy will start right at 12:00 a.m. PT / 3:00 a.m. ET on July 8, and shoppers are already gearing up for the wild ride.
This year’s Prime Day is not just about tech and home goods. There are special early deals happening right now. You can already shop discounts on cookware brands like Le Creuset and Our Place, get summer-ready garden tools, or upgrade your smart home gadgets. Home improvement fans are also excited about tool deals from big brands like DeWalt and Fanttik.
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What is Amazon Prime Day?
Prime Day is Amazon’s yearly sale just for Prime members. It brings special discounts, flash deals, and limited-time offers on tons of products like a summer version of Black Friday.
What’s New This Year?
Amazon has introduced some new surprises for 2025. One of the biggest changes is a new feature called “Today’s Big Deals,” where Prime members can enjoy daily themed drops with special offers during the sale. Starting July 1, Amazon will offer up to 30% off its in-house brands like Amazon Basics and Amazon Essentials. You’ll find school supplies starting at $3 and fashion items starting at $12.
There are even fuel discounts this year. From July 3 to July 6, Prime members can get $1 off per gallon at over 7,500 gas stations like bp, Amoco, and participating ampm spots. Other new perks include $10 off Grubhub+ orders over $20 using code PRIME10 until July 7, discounts on Avis rentals, Carnival cruise deals, and cheap hotel bookings through Visit Myrtle Beach.
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Early Access
Amazon has also brought back the discounted Prime plan for young adults. Anyone between 18 and 24 can now try Prime for six months free, then pay just $7.49 a month after the trial.
To shop Prime Day, you must be a Prime member. That’s the rule. The deals are exclusive, and members also get other benefits like fast shipping, Prime Video, Prime Reading, and Prime Gaming.
- Start an Amazon wish list: Add items that you are interested in purchasing so you can easily track price drops.
- Set deal alerts: Use the Amazon app to get notified when your favorite items go on sale.
- Try invite-only deals: These limited offers are available to select Prime members—apply early!
- Use Alexa: Voice shopping can unlock exclusive deals.
