Wedding portals have become one of the most lucrative venues for the tech-savvy to dupe people. Cyber crime sleuths say that hundreds of youngsters are falling prey to nuptial promises and losing a lot of money.
With a motive to provide authentic and assured service, the matrimonial matchmaking service provider, LoveVivah, has collaborated with Unique Identification Authority of India (UIDAI).
The platform was launched on Friday by actress Amrita Rao, along with, Haryana state BJP President Subhash Barala, Faridabad Police Commissioner Hanif Qureshi, Gurgaon Joint Commissioner of Police Pawan Y Puran Kumar, and Member of Parliament Nihal Chand Meghwal.
This collaboration will make it mandatory to have Aadhaar card number which would facilitate the user to move ahead with profile creation, subtracting discrepancies.
“We understand the discrepancies associated with the existing matrimonial process and hence we have brought in the mandatory Aadhaar verification check to ensure the authenticity of the profiles,” President of Tanisha Systems Inc and LoveVivah, Gorav Aggarwal said in a statement.
Ironically, the government has no provision to update Adhaar Card. The data sharing by the government with wedding portals has raised the security concerns as the information will be misused to commit other crimes.
However, in late 2015, the Women and Child Development ministry, Home ministry, Department for Electronics and Information Technology (DeitY) and the representatives of matrimonial websites came together to create a panel to regulate portals like Jeevansathi, Bharat Matrimony and Shaadi.com.
Now, this panel and the recently-announced regulations might not seem like Big Brother material because, on the surface, they seem to target pernicious defrauders who use these websites to cheat and exploit others. Many such instances have been reported recently, and the proposed steps do seem helpful to curb this.