india

A 10 litre bottle of ‘Fresh Air’ sold for Rs 550 online in India

Delhi, shrouded in toxic smog is grasping for clean air. Stepping out in public means battling the thick blanket of smog which overcasts the city. At such a juncture, market for clean air is booming across the world and the trend is gripping the Indian markets as well.

After the success of Vitality Air, a Canada-based start-up which sold canned natural air from the Canadian Rockies to Indian consumers in 2016, other companies soon started to fill the void in this newly created market for fresh air.

Recent is the firm – Pure Himalayan Air – which claims to sell fresh air from the mountains of Chamoli, Uttarakhand. The firm is selling online the bottle of fresh air at Rs 550 per 10 litre bottle, which can be inhaled 160 times.

The About section of their website reads, “Using the highest standards in cold press compression, we fill individual containers directly on location.”

“Our canned air is mountain sourced and a combination of oxygen, nitrogen, forms of carbon and other naturally found elements,” it further reads.

This shows the extent of environmental degradation. The fact that clean air has become a luxury in many parts of the world, especially in India, is a distressing fact.

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