Bollywood celebrities, who have been supporting #BlackLivesMatter post the death of an American-African man named George Floyd, are being called out by netizens and their colleagues for earlier promoting fairness creams.
Mahira Khan recently took to Twitter to reply to a journalist’s question asking if there’s any Bollywood or Pakistani star who has never endorsed a skin lightening product.
Her reply read, “Been refusing ever since I was a VJ till now. Never endorsed a skin lightening product.”
Check it out:
Been refusing ever since I was a VJ till now. Never endorsed a skin lightening product. https://t.co/uGB1vPyaGX
— Mahira Khan (@TheMahiraKhan) June 5, 2020
Replying to the post, Kubbra Sait mentioned Kangana Ranaut’s name. Even a user dug out Nawaz’s old tweet about racism. In 2017, Nawaz had Tweeted, “Thank u 4 making me realize that I cannot be paired along wid d fair and handsome bcz I m dark and not good looking, but I never focus on that.”
Kangana I think.
— Kubbra Sait (@KubbraSait) June 5, 2020
In indo- Pak ,Being subject to a succession of white(ish) overlords ,has long associated light skin with power, status and desirability… despite the fact wheatish complexion is damn attractive We feel ashamed endorsing it.
A brilliant Bollywood actor endorsed . pic.twitter.com/VP1h2FuvXp
— Asma (@IAasma1) June 5, 2020
Chopsticks actor Abhay Deol had shared statistics about fairness creams. In the caption he had mentioned, “Do you think Bollywood celebrities will now stop endorsing fairness creams now?” followed by some stats. In the comments section he wrote, “Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”.
Most brands no longer want to be associated directly with being termed as ‘fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be “fair and handsome”, and have dedicated power white ranges for them too,” he added.