Seems like Prime Day didn’t turn out to be that good for Amazon as it has discounted a wide range of camera gear for Prime Day this week but it turned out to be the best deal for the photographers instead and might have cost Amazon a hefty amount.
People were able to purchase high-end camera gear bundles some worth over $5,000 for just around $100, all thanks to the pricing error.
The incident started when someone noticed that the $550 Sony a6000 and 16-50mm lens bundle was being listed at just $94.50 on Amazon and then that person had shared the deal on Slickdeal where it has hit the front page.
There were users who were able to see the same price and place orders while there were other users who reported that they are still seeing the normal price of $550. Another interesting thing was that it wasn’t the 3rd part sellers that $94.50 price applied to but the gear was being sold and shipped by Amazon.
Many of them concluded that it was a pricing error on Amazon’s end, but that didn’t stop the buying spree for those who were willing to take the risk. To make matters worse for the e-commerce website, the products affected were mostly listed by third-party sellers but were fulfilled by Amazon themselves including the shipping, customer service, and returns.
Many have speculated that their orders may get canceled by Amazon in light of the pricing error but to much surprise, some members were actually notified that their purchases have been sent out for shipping at no extra cost.