Apple’s Reign Continues: In India, tablet computers are becoming increasingly prevalent. Once upon a time, Apple and Samsung dominated the market segment. In the last few years, many smartphone brands including Xiaomi, Realme, OnePlus, OPPO etc have entered the tablet category. The escalating demand for tablets is primarily attributable to entertainment, educational, and sector-specific uses, such as in healthcare. Now, CyberMedia Research has provided information regarding the performance of the tablet market in India during the second quarter of the year.
Apple’s Reign Continues: India’s tablet market expands in the second quarter of 2023
As per the data shared by CyberMedia Research, the tablet market in India grew 29 percent quarter-on-quarter basis in Q2 i.e. the period from April to June. During the same period last year, shipments decreased by 22 percent on an annualised basis. Apple dominated the market in the country with a market share of 25.38 percent. Its South Korean rival Samsung came in close second with a 25.31 percent share. Lenovo secured the third position with a market share of 23%.
The iPad 9 and iPad 10 series were responsible for 42 and 22 percent market share, respectively, contributing to Apple’s leadership position. Samsung’s Galaxy Tab A8 and Tab A7 Lite’s WiFi and 4G variants had a good market share in different price ranges. For Lenovo, the brand’s Tab M10 HD (2nd gen WiFI) and Tab M8 HD WiFi were successful in the value-for-money tablet segment. Realme had a forgetful performance in the second quarter as their shipments more than halved and the company registered 8 percent market share. Meanwhile, Xiaomi’s clocked a market share of 6 percent as the company’s shipments grew a whopping 155 percent. We assume this could be because of the Xiaomi Pad 5, Pad 6 (review), and the Redmi Pad.
Furthermore, the report added that the shipments of WiFi tablets surged by 12 percent whereas 5G tablets grew by 7 percent year-on-year basis. The premium tablet recorded a remarkable 48 percent QoQ growth. Tablets with a display of more than 10 inches are said to be fan-favorite among Indian consumers.