Hero Cycles introduced four e-cycles with electric pedal assisted technology (EPAC) under the brand name Lectro on Thursday. The company launched the brand earlier this year in Birmingham. And now, it is planning to expand EPAC portfolio in India to more than 20 products over the next few months.
“EPAC is a nascent segment in the India bicycle market. Even as the premium bicycle segment has shown strong growth over the past few years, the EPAC segment has only recently started and has huge potential in the country,” said Pankaj Munjal, Hero Cycles Chairman and Managing Director.
These cycles come with detachable battery that can be charged at home in around 4 hours. The cycle can run for more than 50 kms in single charge.
At first, the company will introduce four models in Bengaluru, Pune, Mumbai and NCR and then across the states like Tamil Nadu, Karnataka and Maharashtra by the end of the year.
