India’s Sports Fanbase Soars to 678 Million: According to a report published on Wednesday, India’s sports audience consists of 678 million people who watch cricket, football and kabaddi on television.
Chennai Super Kings, Manchester United, and Patna Pirates are the most-remembered franchises in the top three sports based on the Ormax Sports Audience Report 2024. There are 612 million, 305 million, and 208 million viewers of cricket, football, and kabaddi, respectively.
In Twenty20 cricket, Mumbai Indians and Royal Challengers Bangalore share the second spot in the Indian Premier League.
Sports audiences were those who watched sports content on TV or OTT (over-the-top media service) at least 30 minutes in the past year.
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Founder and CEO of Ormax Media, Shailesh Kapoor said: “With the rise of digital consumption, TV viewership is no longer an accurate indicator of sports consumption in a large, heterogeneous country like India.” In order to build industry data, we are conducting primary audience research across different categories in this report.”
Even though Mahendra Singh Dhoni retired from international cricket, Virat Kohli is the country’s most popular sportsperson. The report ranks the popularity of sports tournaments, franchises, and players based on different demographic and market segments, including gender, age, population strata, and state.
“The Ormax Sports Audience Report: 2024 looks at the Indian sports landscape from an audience-first perspective, and is a comprehensive reckoner for anyone looking at crafting a sports monetization, content or communication strategy for the Indian market, ranging from broadcasters, franchise owners, sports, associations, sports management firms, and advertisers,” said Keerat Grewal, head – Business Development (TV, Streaming & Brands), Ormax Media.
From November 2023 to January 2024, 12,000 people responded to the survey.
