iPhone 18 Pro Price Increase: Apple’s next Pro iPhone could cost more than the current model. The latest report says the iPhone 18 Pro may get a price increase of around $100. That’s much lower than some earlier reports which had suggested a rise of $200 to $300.
According to 91Mobiles, the iPhone 18 Pro could start at $1,199 in the US. That’s up from the $1,099 starting price of the iPhone 17 Pro. The iPhone 18 Pro Max could also go up by $100 and reach $1,299. These prices are still based on reports and leaks, as Apple hasn’t officially announced the new phones or their prices yet.
The expected increase is coming at a time when memory and other phone parts are getting more expensive. Apple is also expected to add new hardware and camera upgrades to the Pro models. These extra costs could make it harder for the company to keep the same prices.
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Why The iPhone 18 Pro Could Become More Expensive?
Memory and storage prices have been under pressure because of strong demand from AI data centres. This has made some phone makers raise prices or change the amount of storage and RAM offered at different prices.
Apple could follow companies like Samsung and Google, which have also raised prices on some newer flagship phones. A $100 increase would be around 9% for the iPhone 18 Pro. It would still be a much smaller jump than the $200 to $300 rise that was predicted earlier.
Apple may also try to absorb some of the higher production costs instead of putting the full increase on customers. This could help the company keep its top-end phones more competitive.
Higher Storage Versions Could Cost Even More
The starting price may not tell the full story. Reports suggest the 512GB, 1TB and higher storage versions could get a bigger increase of around $150 to $200.
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That means people who want more storage could end up paying much more than the basic $100 price rise. For buyers who usually choose 512GB or 1TB models, the final cost could become an important part of the upgrade decision.
The iPhone 18 Pro is expected to launch in September 2026, although Apple has not officially confirmed the event date yet. Current reports suggest the September event could focus on the iPhone 18 Pro lineup and Apple’s new foldable iPhone.
