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‘Kriti’ receives one million views in 48 hours

By Newsd
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A still from Shirish Kunder's Kriti (Indian Express)

Mystery thriller film Kriti, starring Manoj Bajpayee, Radhika Apte and Neha Sharma and directed by Shirish Kunder has been viewed by over one million people on YouTube. The film’s success has encouraged producers—from online channel Muvizz.com which is famous for supporting independent global filmmakers—to expand Kriti to a bigger format.

The film narrated the story of a man dealing with a psychological disorder that makes him interact with imaginary people. Radhika Apte has played a pivotal role in the success of this film as it follows her previous 14-minute thriller Ahalya, directed by Sujoy Ghosh.

Abhayanand Singh, co-founder of Muvizz, says, “The whole team has worked very hard on the film and considering how new we are, such numbers only reaffirm our faith that attempts to bring good content to audiences are paying off.” Muvizz hosts many short films by independent directors. “Some of these films can make money through advertising revenue which again, is not significant. But most companies see these films only as experiments to test the appetite of users and a showcase for the filmmaker,” he tells Mint.

Interestingly, Nepali filmmaker Aneel Neupane posted a Facebook post yesterday accusing Kunder of plagiarising Kriti from his own short film Bob. He writes Kunder “practically stole the plot and made it into his film”. Bob was released on May 12 this year.

“These allegations are technically, factually and logically, baseless,” Kunder tells News 18 in response, “That short film (Bob) was released on May 12 whereas we shot Kriti in February, after which it was in post-production. How is it even possible to ‘lift’ the idea, unless I was time travelling?” He also said it looks like Neupane is trying to gain some publicity.

You can watch the short film here:

And compare it to Aneel Neupane’s BOB:

Not satisfied? check out Radhika Apte’s Ahalya here: