National Nail Polish Day 2023: National Nail Polish Day on June 1 is a favourite of nearly all women, at least those who enjoy applying colour to their nails. Initiated in 2017 by nail polish brand Essie, the day celebrates nail cosmetics and the countless colours available to women across the country. Undeniably, there are more shades of nail polish than you can conceive; in fact, there are sufficient hues to complement every article of clothing in your inventory. The day, which was originally commemorated to honour everyone’s “love for Essie,” has evolved into an occasion where numerous brands promote their products and offer discounts. Why wouldn’t women enjoy National Nail Polish Day?
National Nail Polish Day 2023: History
Essie established National Nail Polish Day to commemorate the nail-care season. The purpose of the event was also to increase nail varnish sales, which had declined significantly over the years. Why did Essie’s action become a national holiday? Since 1981, Essie has been a manicure salon expert and is one of the most prominent nail polish brands in the United States. In addition to being adored by makeup artists, celebrities, and numerous fashion industry professionals, the brand is renowned for its captivating nail varnish hues. Therefore, it is not surprising that much of the conversation on National Nail Polish Day focuses on nail colour tints that have been popular for decades.
In 2017, Essie celebrated the first National Nail Polish Day with the hashtag #EssieLove, which was widely shared across social media platforms. On National Nail Polish Day, brand loyalists were asked to share photos of their painted hands with the hashtag in order to be eligible to win the grand reward of 100 Essie nail polish hues. Seeing how valuable the reward was, the hashtag caused a social media frenzy and also increased Essie’s sales. What a fantastic marketing strategy!
If you have a passion for nail varnish, commemorate the day with fervour and share photos of your manicured hands-on social media. Who can say? This year’s award may be larger and superior!
National Nail Polish Day 2023: Facts
The most costly nail varnish
The priciest nail varnish contains diamonds and costs $300,000.
All the hues you require
Essie nail varnish has approximately 1,000 distinct colours.
Psychology and nail colour
According to psychological experts, the colour we wear reveals our current state of mind.
Enhanced cuticle health
For healthier cuticles, some nail polishes contain protein peptides and micronutrients.
Nail varnish for decades
Open nail cosmetics have a two-year shelf life.
Since nail polish sales have declined in recent years, National Nail Polish Day is more crucial than ever to ensure the nail polish industry does not incur financial losses. Ultimately, the profits generated by these companies support the livelihoods of numerous workers.
The day encourages manicures and pedicures, so you will have the opportunity to unwind and pamper your hands and feet!
National Nail Polish Day encourages women to venture outside of their comfort zones and experiment with daring nail polish hues by bringing to light a wide variety of unique nail polish colours.
National Nail Polish Day: Dates