PUBG Mobile is one of the most popular games across the globe and is also highly addictive and aggressive which led China’s restrictive video game laws forced Tencent to (hilariously) re-brand PUBG Mobile as Game for Peace. In order to avoid this situation occurring in other countries, the company is introducing a ‘gameplay management’ system for under-18s to “promote healthy gaming behaviours”.
Many other countries including Nepal, Iraq and some cities of India had implemented bans on the game over the youth getting addicted to PUBG Mobile.
The new Gameplay Management for PUBG Mobile has been deployed recently in certain areas including Asian and North African countries, including India, Egypt, Indonesia, Iraq, Kuwait, Nepal, Qatar, Saudi Arabia, and the United Arab Emirates. The new feature will roll out in other markets in stages until it is available globally.
PUBG Mobile’s latest update requires young players to “acknowledge a gaming advisory” before they log in to the game. Players under 18 will receive pop-up notifications to remind them to take a break. Tencent claims PUBG Mobile is one of the first mobile titles to incorporate such a system.
“Today’s announcement is a proactive step in ensuring that hundreds of millions of players worldwide can continue to enjoy PUBG mobile in a sustainable manner,” Tencent executive Vincent Wang said.
PUBG Mobile is also looking to launch initiatives that will educate players on the benefits of Gameplay Management system. The game company will also “assess user feedback and experience to adjust and enhance” the Gameplay Management system as it scales to global deployment.