September 6 came out as a historic day for India and its LGBT community as the Supreme Court decriminalised the Section 377 of the Indian Penal Code, which considered gay sex a criminal offence.
Following the momentous verdict by a five-judge bench, the entire nation stood in support. From activists to celebrities to the common man, everyone engulfed in celebration, and so did many of the brands.
Tech Giant Google jumped in to rejoice and celebrated the decision. It showed support by posting a small rainbow flag, celebrating equal rights, on its home page.
TV channel MTV too welcomed the landmark ruling by the apex court. Taking to its official Twitter handle, the channel posted a video where two girls can be seen kissing each other openly, with no fear of society and laws to haunt. In yet another post, it wrote the message – “Better late than never”, along with a short scene from the Bollywood movie Dostana, featuring John and Abhishek Bachchan.
#LoveIsLove! ❤ #377Verdict pic.twitter.com/8Tb2YdbdOz
— MTV India (@MTVIndia) September 6, 2018
Better late than never. Time to partaaaaayyyy! #Section377 #377Verdict #LGBT pic.twitter.com/poMzaBeeoj
— MTV India (@MTVIndia) September 6, 2018
Brands like Café Coffee Day, Absolut, Flying Machine too poured their congratulating messages and joined the campaign supporting rainbow.
Also read: Section 377 verdict: Timeline of legal battle
Absolut
Today India decriminalised homosexuality. We’re proud of you and you should be proud of yourself. #LoveisLove #Absolut pic.twitter.com/5fkanchdAA
— Absolut (@absolutvodka) September 6, 2018
Cafe Coffee Day
No excuses, no regrets.#LoveIsLove #377 pic.twitter.com/qsox7XfYXk
— Cafe Coffee Day (@CafeCoffeeDay) September 6, 2018
Flying Machine
From today, closets are only for your denims. Celebrate with #pride!#LoveIsCool #LoveIsLove #LoveWins #Section377 #377verdict pic.twitter.com/mzUQJT11S7
— Flying Machine (@FlyingMachine80) September 6, 2018
A five-judge Constitution bench, headed by Chief Justice of India (CJI) Dipak Misra and also comprising Justices D Y Chandrachud, Rohinton Fali Nariman, A M Khanwilkar and Indu Malhotra, issued the verdict on a bunch of petitions filed to scrap the law.
“Criminalising gay sex is irrational and indefensible,” observed the bench unanimously while delivering the verdict.
