Mumbai, May 10 (IANS) Spiritual healer Aushim Khetarpal-promoted devotional entertainment firm Orient Tradelink Ltd is looking to tap into digital platforms and the fast-moving consumer goods (FMCG) sector to accelerate the company’s growth.
The development comes some six years after the firm reached a consent agreement in 2013 with market regulator Securities and Exchange Board of India (Sebi).
Subsequently, the company started trading on August 22, 2017, on the BSE.
The company has recently registered robust net profit growth for 2018-19 at Rs 1.24 crore and expects this figure to reach Rs 3.5 crore in 2019-20.
According to Khetarpal: “For a media and entertainment company only content will drive and make way to success for the company”
“Three of our films are ready and we are excited about our foray into digital platforms and the FMCG sector.”
Company CFO Mukesh Bhatnagar said: “Nowadays, the devotional and mythological products have great value and are the most recalled ones. We have recently started producing merchandise and 42 other products, and among them, herbal non-toxic ‘agarbattis’ (incense sticks), ‘dhoopbattis’ (incense), herbal tea, ‘Dant Manjan’ are doing exceptionally well, which is surely going to boost the net profit of the company”.
Khetarpal, a devout follower of Sai Baba, is himself a spiritual healer who has created a vast inventory of more than 3,000 hours of video content and approximately 500 hours of audio content on Sai Baba.
His journey began in 1999, when he started to make content on Sai Baba.
“I am really thankful to the team of Sebi, BSE, my friends, the share holders and every other authority and person who showed trust in me in my hard time,” Khetarpal said.