The Confederation Of All India Traders (CAIT) has asked the Centre to ban an advertisement of Manforce contraceptive brand endorsed by actress Sunny Leone in Gujarat. The trader’s body said the ad was derogatory and promotes youth to use condoms in the name of Navratri festival.
The CAIT has appealed in a letter to union consumer affairs minister, Ram Vilas Paswan to direct officials to take suitable action against the manufacturer, Mankind Pharma, and the brand ambassador.
“Though they have not used the word condom in their banner, the intention is very clear as the combination of words like ‘play’, ‘love’ and ‘Navratri’ are coined above the large logo of Manforce,” CAIT national secretary, Praveen Khandelwal said.
The ad in question shows Leone on one side staring at text written in Gujarati, “Ya Navratriyon Ramo Parantu Prem Thi.” This translates into play in Navratri but with love. “Their large banners in cities across Gujarat are shouting out to encourage youths to use Manforce condoms in the name of Navratri festival,” Khandelwal said.
He termed the ad as “derogatory”, saying, “This is a clearly irresponsible and immature attempt to boost sales by putting our cultural value system at stake.”