According to a study, Biryani was the most popular Indian dish searched online by the people in 2018-19. The north Indian food beat south Indian dishes in search numbers. The study conducted by SEMrush which is an online visibility management platform noted that Tandoori Chicken was the most expensive keyword.
The study has mentioned that the Indians searched Biryani on the Internet 2,03,507 times beating the weight gain myth which is related to this popular dish.
From the period between January 2018 to March 2019, the top three dishes searched included Samosa, Tandoori Chicken and Butter Chicken. The samosa was searched 199,600 times, Tandoori Chicken was searched 66,966.67 times and Butter Chicken at 65,266.67 times.
Also, another interesting fact is that the top three dishes people cooked at home were Biryani, Butter Chicken and Samosa.
Fernando Angulo, head of international partnership, SEMrush said “Biryani is one food that binds Indians well. The food is loved by people from different regions including South, North, and East. West India to has its liking for Biryani and more people are developing an appetite for the food in Mumbai and Pune. On the other hand, the popularity of North Indian food over South Indian dishes is also something that was surprising. What people love to cook at home also gives us an idea of how Indian homes are incorporating the different style of cooking, and recipes.”
The top three South Indian dishes were also revealed by the study, they are Idli, Masala Disa, and Vada. While Idli was searched 50,500 times, Masala Dosa at 4,313.33 and Vada was searched at 35,753.33 times.
As per the search numbers, Tandoori Chicken was the most expensive food and the study concluded that people considered Tandoori Chicken and Idli as the healthiest food items.
