Celebrities who Trademarked their Names: MS Dhoni has now officially secured the trademark rights to his nickname “Captain Cool,” and this is not just about paperwork it’s a smart brand step. The nickname has stayed with him for many years because of the calm way he leads during tense cricket matches. His fans, teammates, and media have called him this again and again, and now as of June 2025, he owns it legally.
The Indian Trademark Registry accepted his application under Class 41, which includes sports training, entertainment, and education services. Unless someone raises an objection before October, the name “Captain Cool” will now belong only to Dhoni. He will be able to use it for business purposes like clothing, cricket academies, or even online platforms. The application was filed in June 2023 and finally approved after two years, giving him full control over how the brand is used. It’s also a big move to protect his cricketing legacy as India’s most composed captain in the modern era.
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Celebrities who Trademarked their Names
Shah Rukh Khan – “SRK” and “King Khan”
Shah Rukh Khan, one of India’s most powerful celebrity brands, has secured trademarks for both “SRK” and “King Khan.” These names are not just what people call him they are part of his identity in the world of films, advertising, OTT content, and even global appearances. These trademarks are officially handled by his company, Red Chillies Entertainment.
The legal protection lets him stop others from using these terms without his permission, while also making money from merchandise and events. With fans all over the world, Shah Rukh Khan’s move helps him protect his name and brand from being copied or misused.
Salman Khan – “Being Human”
Salman Khan did something unique. He built his brand “Being Human” not just for business, but also to help people. At first, it started as a charity group working on health and education. But soon, the brand expanded into a clothing line that is sold across the world. The money earned from these sales supports his charity work. By trademarking “Being Human,” he made sure nobody else could use the name for their own business. It also helped mix his star image with social work, giving the brand a heart.
Taylor Swift – Lyrics and Cats
Taylor Swift knows the value of her words. In 2015, she trademarked phrases from her famous album 1989, including “This Sick Beat” and “Nice to Meet You, Where You Been?” She did this so that no one else could use those lines on t-shirts, makeup, or even mobile apps without her okay.
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She also trademarked the name “SWIFTIES” for her fan club and activities. And she didn’t stop there she even trademarked the names of her cats like Meredith Grey and Olivia Benson, and later included Benjamin Button. Taylor turned personal parts of her life into legally protected assets.
Beyoncé – “Blue Ivy Carter”
Beyoncé and Jay-Z tried to trademark their daughter’s name, Blue Ivy Carter, right after she was born in 2012. They didn’t want others to use her name for products or ads. A wedding planner who already had a business named “Blue Ivy Events” didn’t agree and fought the trademark. But in the end, Beyoncé won the case in 2024. This gave her full rights to protect her child’s name from being used for profit by anyone else.
Amitabh Bachchan – Voice and Signature
Amitabh Bachchan took a huge step by trademarking not only his name and face, but also his voice and even his signature. His deep voice is instantly recognisable and often copied in ads, social media, and even AI tools. Now, if anyone uses it without permission, it can be legally stopped. This move is very important today when digital fakes are easy to make. By doing this, Big B showed how important it is to protect personal identity in a high-tech world.
Kim Kardashian – “SKKN BY KIM”
Kim Kardashian has always been smart about turning her name into a business. She created her skincare brand “SKKN BY KIM” and made sure to trademark it early. This trademark covers products like face cleansers, moisturisers, and beauty gadgets. Even though smaller companies challenged her, she eventually won the legal battle. Now, her brand has strong legal protection, and no one can misuse the name. It also helped her avoid confusion in the crowded beauty market.
Virat Kohli – “One8” From His Jersey
Virat Kohli turned his jersey number 18 into a business name called “One8.” He partnered with Puma and launched a brand that includes sports clothes, shoes, perfumes, and even restaurants. By trademarking “One8,” Kohli made sure no one else could use it. The name is now tied with his image of fitness, performance, and focus. The trademark gives him full rights to use the brand however he wants, on or off the field.
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Kylie Jenner – “Kylie” and Her Cosmetics Empire
Kylie Jenner trademarked both “Kylie” and “Kylie Cosmetics” when she started her beauty business. She had a short legal fight with pop singer Kylie Minogue but came out successful. The trademark now covers everything from lipstick and skincare to clothes. Kylie’s strong branding helped her create a billion-dollar empire before she turned 25. She later sold part of her business to Coty Inc. for $600 million.
Dwayne Johnson – “The Rock”
Even though Dwayne Johnson moved from wrestling to Hollywood, he still owns the name “The Rock.” He first filed for the trademark with WWE, and later managed it under his own company. The name is now used for energy drinks, gym clothes, and other fitness items. He also trademarked his popular lines like “Just Bring It” and “Know Your Role.” This gave him control over his famous phrases and made his move from the wrestling ring to the big screen much easier.
