In order to reach out to more users and grow follower bases, Twitter is testing a subscription plan that automatically promotes tweets. This will particularly help the struggling companies/ small businesses to increase their advertising revenue.
The plan is called “private beta program” and is available for $99 a month. The first month will be free and would promote the subscribers’ tweets into the timelines of people who are not already following.
While it is already possible for users to pay for tweet promotion to outside audiences, this subscription is designed for people or small businesses who don’t have the skill or the required bandwidth to run their own marketing or advertising campaigns. The service is not targeted towards big brands.
“We’ve developed a way for you to grow your following and have your Tweets reach more people without creating ads or managing campaigns,” a page on Twitter’s business site reads.
The page allows interested parties to sign up for the service, which includes a bi-weekly report that charts follower and engagement growth. Some users were sent personal invitations too.
The plan comes after Twitter’s recent announcement of advertising revenue falling by 8% over the years.
