— Kayvon Beykpour (@kayvz) June 9, 2020
Fleets are a quick way to post thoughts using multimedia or text and it will automatically disappear after 24 hours. This feature currently is being tested in Brazil and Italy and both android and IOS users in India will be available to use fleets in the coming days.
We’re testing a way for you to think out loud without the Likes, Retweets, or replies, called Fleets! Best part? They disappear after 24 hours. pic.twitter.com/r14VWUoF6p
— Twitter India (@TwitterIndia) June 9, 2020
In March, Twitter announced it had begun testing a new feature called “fleets,” short for “fleeting tweets” in Brazil.
What is Twitter Fleet?
Fleets are temporary tweets that look like vertical Instagram Stories. This content disappears after 24 hours and cannot be retweeted, replied to publicly, or embedded on to other pages.
People of Twitter will see a bar with circular story icons similar to Instagram from each account above their Twitter feed.
How does Twitter Fleet work?
For posting fleets:
A plus button in a new row above Twitter Timeline can be seen. Ephemeral posts from others will appear in this row.
- Tap on the plus button.
- Type text up to 280 characters, post photos, GIFs, or videos.
- It will appear in the new road along with other fleets from those you follow on Twitter and will be visible for 24 hours.
For reacting to fleets:
The Fleets can not be retweeted or embedded. The reaction feature just like IG stories are available for fleets.
How brands can use Twitter Fleets?
- This amazing feature can be used for selling or promotion of products. As fleets disappear after 24 hours, there will be a sense of urgency among the audiences or customers to make a purchase, use a coupon code, and so on.
- While tweets offer brands a platform to create quick well-worded posts or publish heavy-lift content, Fleets could allow brands to show audiences behind-the-scenes content or insights that make them look more authentic and relatable just like IG stories.
- A brand might create a story with user-generated quotes, images, or videos. This tactic makes users who participated feel like the brand cares about their thoughts. Meanwhile, an interactive story like this allows other audiences to see that the brand appreciates its most engaged followers.