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Twitter outrage forces JACK&JONES to withdraw misognystic billboard

International men’s wear brand Jack& Jones recently launched an advertising campaign “Don’t hold back” featuring Bollywood actor Ranveer Singh.

The advertisement depicts Ranveer in a casual office attire and skinny jeans lifting a female co-worker on his shoulder. The image is captioned as “Don’t hold back. Take your work home.”

The misogynistic billboard created a huge backlash in Twitter. Many people including South Indian actor Siddharth tweeted against the ‘sexist’ ad.

Finally, the outrage against the campaign forced Jack&Jones to remove the billboard and apologise.

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