International men’s wear brand Jack& Jones recently launched an advertising campaign “Don’t hold back” featuring Bollywood actor Ranveer Singh.
The advertisement depicts Ranveer in a casual office attire and skinny jeans lifting a female co-worker on his shoulder. The image is captioned as “Don’t hold back. Take your work home.”
The misogynistic billboard created a huge backlash in Twitter. Many people including South Indian actor Siddharth tweeted against the ‘sexist’ ad.
— Siddharth (@Actor_Siddharth) November 20, 2016
— satya (@desigrrl) November 21, 2016
— #SocialSurfer (@AmiFromIndia) November 20, 2016
— Payal Shah Karwa (@payalshahkarwa) November 20, 2016
Regret that one of our billboards has caused distress, we did not intend to offend anyone. #NOTHOLDINGBACK and withdrawing it immediately.
— JACK & JONES INDIA (@JackJonesIndia) November 21, 2016
Finally, the outrage against the campaign forced Jack&Jones to remove the billboard and apologise.