Nike launched a star-studded short film titled “Equality,” featuring Nike-sponsored athletes LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, among others. The new campaign “amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus,” said the company. Actor Michael B. Jordan voices the film, and singer Alicia Keys performs a rendition of Sam Cooke’s “A Change is Gonna Come.”
“Is this the land history promised?” Jordan says in the ad. “Here, within these lines, on this concrete court, this patch of turf, here, you’re defined by your actions — not your looks or beliefs.” Watch it below:
If we can be equals in sport, we can be equals everywhere. #EQUALITY pic.twitter.com/ki5NaJN12d
— Nike (@Nike) February 12, 2017
