Mutual fund investors: On International Youth Day, PhonePe’s wealth platform Share.Market shared some numbers that show how much India’s young generation is getting into mutual fund investments. They looked at over six lakh investors between August 2024 and July 2025 and found that nearly half, about 48%, are in the 18 to 30 age group. This shows a big shift where more young people are now investing instead of just saving in the old ways.
Most of these Gen Z investors are jumping straight into equity mutual funds. Almost 95% of them started their mutual fund journey here, which means they are ready to take higher risks for better rewards. This is different from older ways of investing, where people usually preferred safer and smaller returns.
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The data also shows that 92% of these young investors keep investing every month using SIPs, which means they follow a disciplined approach and are thinking about their future in a serious way.
Wider Reach
Young investors are not just from the big cities. Around 81% come from beyond the top 30 cities in India. This includes places like Jodhpur, Raipur, Vishakhapatnam, and Mysore, which means financial inclusion is growing. States like Maharashtra lead with 16% of these young investors, followed by Uttar Pradesh at 11% and Karnataka at 8%.
When it comes to how much they invest, the average SIP value for under-30 investors is about ₹1,000 a month, which is 18% lower than what older investors put in. Around 21% of them also make at least one lumpsum investment a year, with the average amount being close to ₹8,000, about 30% less than older investors.
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In terms of fund choices, most prefer diversified equity funds like Value/Contra and Flexicap, with about 70% holding at least one such fund. Midcap and small-cap funds are also popular among them. Nilesh D Naik, Head of Investment Products at Share.Market, said that India’s youth are taking control of their finances early and are showing maturity with consistent SIPs and diversified choices, which is good for their long-term plans.
