Anand (Gujarat): Amul Managing Director R.S. Sodhi on June 10 said the milk brand is launching ‘Ginger’ and ‘Tulsi’ variants in order to boost community amid the COVID-19. Sodhi reasoned that since a coronavirus vaccine is still to come, their new milk variants will ensure people have enough immunity till then to fight the deadly virus.
Amul was recently in news over their Twitter account briefly being restricted over their apparent anti-China post.
Tulsi or Holy Basil is considered sacred, and rightly so, owing to its diverse healing properties. It has anti-microbial and anti-allergic property, so it is extremely useful for treating bacterial and fungal infections as well immunological disorders like allergies and asthama.
Similarly, Ginger is used so widely in ayurveda that it is an entire medicine chest in itself. There is an ayurvedic sutra (verse) that says that everyone should eat fresh ginger just before lunch and dinner to enhance digestion. Traditional ayurvedic texts recommend ginger for therapeutic use for joint discomfort; for motion or airsickness; and for clearing the microcirculatory channels to facilitate better absorption of nutrients and better elimination of wastes.
Once these superfoods i.e Ginger and Tulsi are combined with the goodness of Amul milk, their overall health value increases manifold. So, first of its kind ready to drink beverages loaded with ayurvedic properties is now available in the market. These drinks can be consumed regularly by any age group at any hour of the day. They come at a price of just Rs 25 for 125mL easy-open-end can. The packs have shelf life of 6 months at room temperature.
Amul, the largest food company in India, has for years ensured that consumers eat healthy and hygienically packed products. This has made Amul milk and milk products synonymous to health in Indian families. While Amul has wide range of products that cater to everyday requirements of out of home and in house consumption, beverages make for a very interesting category.
These new products are being packed at manufacturing plants in West and North India having production capacity of 2,00,000 packs per day.
Amul is also ready with a range of more such natural and healthy drinks like Ashwagandha doodh, Honey doodh etc. that will be soon be launched in the market.
