Amul Makes a Splash in the US Market with the Launch of Fresh Milk: The famous Amul brand is owned by the Gujarat Cooperative Milk Marketing Federation (GCMMF). They are about to introduce their fresh milk goods in the US for the first time, which is a big deal. This is a big step forward for the brand because it wants to serve the Indian community and Asian people living in the US.
Amul Makes a Splash in the US Market with the Launch of Fresh Milk:
To suit tastes around the world
In the US market in a week, GCMMF will bring four different kinds of Amul fresh milk. MMPA will be in charge of getting milk and processing it, and GCMMF will be in charge of advertising and selling it.
At first, fresh milk will only be sold in big towns in the US, like New York, New Jersey, Chicago, Washington, Dallas, and Texas. Non-resident Indians (NRIs) and the Asian society as a whole are the GCMMF’s main audience.
Product range growth
To meet the needs of a wide range of Indian and Asian consumers, the GCMMF plans to soon bring other well-known dairy goods to the US market. These will include paneer, curd, and buttermilk.
Goals and progress in the world economy
Before joining the US market, the company already had export operations in about 50 countries around the world.
It’s amazing that the GCMMF made about Rs. 55,000 crore in sales in the fiscal year 2022–23, which is an impressive 18.5% rise from the previous year. This success shows how well-known the name is and how much people want its dairy products.
By bringing Amul fresh milk to the US market, GCMMF is ready to take advantage of the huge potential of the global market. They will also be able to meet the growing demand for authentic Indian dairy goods among diaspora and wider communities.
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