Ekta Kapoor has joined hands with CEO, Zee5 India, Tarun Katial to launch the Pavitra Rishta Fund to spread mental health awareness among people. This initiative was announced after a month of Sushant Singh Rajput’s passing.
“Our endeavour is to create awareness and be able to help as many individuals as we can, who are suffering from this issue,” Tarun Katial, had said at that time.
As Pavitra Rishta Fund was launched, Sushant’s fans took to social media to troll Ekta for using the late Bollywood actor’s name and face for mental health awareness initiative.
Earlier, when it was claimed that Sushant had died by suicide, depression and mental health problems were cited as reasons behind the actor taking the drastic step of ending his life.
Take a look at how netizens are unhappy with Ekta for her Pavitra Rishta Fund
For Ekta Kapoor Death is a business.
#ShameOnEktaKapoor— Prashant Patel Umrao (@ippatel) August 18, 2020
Sushant was a Happy and Stable person.
He was murdered.
Stop your AGENDA Ekta Kapoor.
#ShameOnEktaKapoor @arnabofficial7 pic.twitter.com/Cp7GT6N6Xa
— Arnab Goswami (@imLuckypareta) August 18, 2020
Repeat After Me
GET WELL SOON EKTA !!
(Copy Paste)#ShameOnEktaKapoor— Nita AMBANI™ (@0NitaAmbani) August 18, 2020
I just want to say why did this lady again and again prove her ignorance to the people..ridiculous #ShameOnEktaKapoor https://t.co/10PZZM6LNu
— Payel Mukhopadhyay (@PayelMukhopadh1) August 19, 2020
Pavitra Rishta Fund is AGENDA to ruin Sushant Image.
— Arnab Goswami (@arnabofficial7) August 18, 2020
“Stress levels due to work, friction at home, loss of jobs etc, have contributed to the ongoing issues of deteriorating mental health conditions in many. It is my privilege to be a part of the Pavitra Rishta Fund, and I will always be happy to be a part of such initiatives in the future as well,” Ekta had said about the initiative at the time of announcement.
For the uninitiated, Pavitra Rishta was Ekta’s show that made Sushant a household name, in his role of Manav Deshmukh.