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Encouraging VIPs to buy from ration shops to promote PDS

The food and civil supplies department has found ways to fetch VIPs to the Public Distribution System (PDS) shops.

By Newsd
Updated on :
Encouraging VIPs to buy from ration shops to promote PDS
Image Credit: Asianet Newsable

Have you ever been to ration shops? If yes, how often do you visit your local ration shops? Nevertheless, the food and civil supplies department has found ways to fetch VIPs to the Public Distribution System (PDS) shops. The department is planning to get VIPs who do not buy ration from the PDS shops to promote the shopping from the ration shops. They believe that if prominent people start to buy ration regularly from PDS shops, it can trigger comman man.

The aim is to prominent people who do not buy ration supplies, encourage them to visit PDS shops, take photographs of them buying ration, use them to attract more people to the ration shops, and create awareness among ration card owners through residents’ associations and members of local government bodies. In the first phase, district supply officer Benny Joseph is planning to launch the initiative at his native place Chendamangalam in Ernakulam district.

“If ration shops are not popularised and made active, the rationing system could die a natural death. A majority of PDS customers are from the low-income and middle-income groups. Most people from these groups do not buy ration supplies regularly. Those from the high-income group never visit a PDS shop. Some even think that visiting a PDS shop is demeaning,” said the district supply officer.

According to the ditrict supply officer, most people don’t even know about the items available there and their prices. People do not know that they can get food grains for one-fourth the price available in markets.

Public Distribution System shops have these items:

  • APL (non-priority/non-subsidy category) card members get rice at Rs 9.90 per kg, wheat at Rs 7.70 a kg, fortified what flour at Rs 16 a kg, kerosene at Rs 28 a litre (The volume varies every month).
  • BPL (priority category) card members get 4 kg rice and 1 kg wheat for Re 1 per kg for every family member.
  • Non-priority/subsidy category card holders get 2 kg rice at Rs 3 a kg and 3 kg fortified wheat flour for Rs 16 a kg.
  • Antyodaya Anna Yojana card holders get 30 kg rice and 5 kg wheat free of cost.

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