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Google introduces ‘offensive’ flag to improve search quality

By Newsd
Updated on :
Source: Daily Hive Vancouver

Google is striving to boost the quality of its search results by guiding their review team to label any such content which could possibly be offensive. The method is not going to have a straight effect on the search result, however; it will trigger the company’s software so that better content ranks higher during the search.

This change will also prevent any such content that endorses hate or violence against people on the basis of their gender, race or any such standards. Anything displeasing shall be flagged under a new category called “upsetting-offensive.” This approach might make the search engine more open to trustworthy sources and could push down anything inappropriate.

‘Quality raters’, the review team responsible to flag the questionable content such as porn, violence. The guidelines to check upsetting items came under Google’s latest strategy for quality raters. Notably, Google left no comment on the changes, which were reported in the blog Search Engine Land and elsewhere.

This is how the new guidelines work; Google ranks the quality of its search results. Say, for instance, any page with more awards will be labelled high quality while a page with multiple grammatical errors will be included in the ‘low quality’ label.

Although it is hard to decide what is questionable and what is not, the new approach is certainly going to drift the web search from what it used to be by bringing in a certain standard to ensure security and quality.

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