The Fashion Design Council of India (FDCI), presents the first-ever digital edition of the India Couture Week 2020, in association with Hindustan Times, from September 18 to 23. Archana Aggarwal Timeless Jewellery is the jewellery partner.
The event which takes place in August annually has been moved to September due to the impact of Covid-19 and will give the opportunity to designers to reach savvy audiences, and explore interesting ways of showing collections ahead of the festive season
In keeping with the new reality, the FDCI has taken prompt strides, for a robust digital transformation.
The impressive list includes Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil and Suneet Varma.
The ICW, a six-day long digital event, will have top couturiers, showcase their couture films/videos and supporting content, that will go live on a preset show schedule, emulating the format of a physical event. These films will be streamed on FDCI’s digital platforms – Instagram, Facebook, Twitter, YouTube and the FDCI website.
Here’s the schedule for the first-ever digital India Couture Week
The official hashtag for the event is #DecodingCouture, with the graphic theme of “waves”, as digital is creating ripples in the global fashion industry.
“The FDCI has been a frontrunner in establishing a fresh template, in tandem with the changing times. Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity. We are delighted to partner with Hindustan Times, as we immerse in a world of both print and digital,” said FDCI Chairman Sunil Sethi.