After a Mexican businessman made public his intentions to introduce a ‘Trump’ brand toilet paper, it seems Mexican and US brewers have reinvented a new brew for the President Donald Trump era, celebrating cross-border cooperation.
The beer label portrays Trump as a traditional Mexican mariachi musician with his trousers held up and a swastika belt buckle. It is a mockery of his decision of building a border wall and his divisive campaign rhetoric against Mexico. Most of all, the label at the back of the brew says that Trump, who just celebrated his 71st birthday, “belongs in a mad house and not the white house”.
Head of Mexican Brewery Error de Diciembre, Jose Fernando Rincon said, “The important thing was to make this product together and show that the president of the United States is wrong, that what he’s saying is wrong”.
“It doesn’t matter what he says, friends will be friends, no matter if there’s a wall between them”
The beer was launched in May which misspells ‘amigo’ which means friend in Spanish. It is a way to poke fun at the bad pronunciation of the Spanish word which surprised its creators. It features “Amigous”, a play on the way Americans pronounce the Spanish word for friends.
In the very first week, 1200 bottles and 400 litres worth of kegs sold out in three days on demand from the stores and bars.
“Ironically, it turned out to be very bitter, like Trump, and very orange because of the mango – also like Trump,” said Cru Cru’s Luis Enrique de la Reguera.
The Brewers are now looking to export it to the United States – but are working on a different label first.