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National Clean Beauty Day 2023 (US): Date, History, Activities, Facts

National Clean Beauty Day is the brainchild of Juice Beauty — the "OG" of this movement, as recognised by ELLE

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National Clean Beauty Day 2023

National Clean Beauty Day 2023: National Clean Beauty Day is observed on July 15 to honour the clean beauty movement — products that are attentively created, made with healthful ingredients, sustainably and ethically sourced, and designed with the health of our bodies and the environment in mind. National Clean Beauty Day is the brainchild of Juice Beauty — the “OG” of this movement, as recognised by ELLE, Cosmo, Forbes, and others (at which time the Juice Beauty team deemed OG “Original Green” brand). The antioxidant-rich skincare and plant-based makeup brand is challenging the beauty industry’s decades-old status quo by innovating and profoundly transforming the chemistry of cosmetics.

National Clean Beauty Day was founded by Juice Beauty on its 15th birthday to promote the use of organic plant-based ingredients, how they can be more effective than conventional ingredients, and the avoidance of detrimental and unnecessary ingredients in beauty products. The brand and the movement it leads use authentically organic ingredients to formulate products with clinically proven anti-aging and blemish-clearing properties. Their list of “never use” cosmetics ingredients is in the thousands, as they never use potentially hazardous ingredients to humans, animals, or the environment. Click here for additional details.

Instead of petroleum, the formulations of Juice Beauty are founded on antioxidant-rich, certified organic, botanical beverages. Their chemists then add potent plant-based ingredients to this foundation to create the most effective anti-aging and acne-clearing skincare on the market.


National Clean Beauty Day may be celebrated for the first time on July 15, 2020, but its origins date back more than 15 years. Karen Behnke, a wellness expert and serial entrepreneur, spent years in the wellness industry establishing one of the first corporate wellness companies in the early 1980s; she also served on the Board of Directors of numerous fitness companies. As she worked to expand the fitness and nutrition-focused wellness industry, she devoted little attention to her own personal care products. At age 40, while pregnant with her first child and concerned about skin absorption, Karen developed a keen interest in the ingredients found in her cosmetic products. She was shocked to discover that both her costly department store and drug store purchases contained potentially harmful ingredients.

Karen intended to alter not only her personal care routine but also the entire cosmetics industry over the course of the following years. She collaborated with PhD chemists, physicians, microbiologists, and other experts for more than five years to solve the complex organic formulation challenges, create organic products with high efficacy, and refine Juice Beauty’s chemistry.

Juice Beauty was founded in 2005 (when Karen purchased the Juice Beauty trademark) with a mission to create the highest performing skincare products, but Karen swore to never use any ingredient that could be harmful to humans, animals, or the environment. Karen believed that formulating with an antioxidant- and vitamin-rich organic botanical juice base (rather than PEGS/petroleum derivatives or water) and combining with potent skincare ingredients would produce superior results compared to conventional or natural products. Multiple clinical exams confirmed her accuracy.

Juice Beauty, the “OG,” has an organic farm in Sonoma County, California, in order to provide ingredients that are genuinely “farm to beauty.” “Our farm gives vitality to Juice Beauty’s organic ingredients and brings us closer to our antioxidant-rich ingredients. The magnificent 20-acre vineyard and olive grove serves as inspiration for future innovation and as a source of ingredients for our products, according to our founder, Karen Behnke, whose entire life has been devoted to health, wellness, fitness, and organic living. The Juice Beauty farm showcases Karen and the team’s organic and wellness lifestyle in California and vividly illustrates how organically grown ingredients can have superior antioxidant performance.

Additionally, Juice Beauty is a pioneer in the sustainability movement. Their packaging, production, sustainable headquarters, and solar-powered farm are all committed to sustainable practises.

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Share Your Beauty and Health Regimen

Instagram and YouTube are replete with instructional videos on how to improve your appearance and health regimen. Why not post your own using the hashtag #NationalCleanBeautyDay and tagging @juicebeauty?

Place Your Money Where Your Lotion Is.

National Clean Beauty Day is the ideal time to support clean beauty businesses like Juice Beauty or donate to organisations like EWG, BCPP, Leaping Bunny, and PETA that are driving meaningful change in the beauty industry.

National Clean Beauty Day 2023: DATES

Year Date Day
2023 July 15 Saturday
2024 July 15 Monday
2025 July 15 Tuesday
2026 July 15 Wednesday
2027 July 15 Thursday


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