Femina Miss India South 2011 Nidhi Sunil has been appointed as the newest Global Ambassador for L’Oréal Paris. The model is the first dark-skinned Indian model to be named as the brand ambassador.
Nidhi has been part of Bollywood films such as Gangoobai.
Sharing the news on Instagram she wrote, “Just out here changing the world for brown girls #worthit #lorealparisfamily couldn’t have done it without this team @onemanagement @dereksaathoff”.
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Speaking about becoming the brand’s ambassador to Elle magazine Nidhi said, “I didn’t see it coming at all. L’Oréal’s other Indian ambassadors are all A-list mainstream Bollywood actors. I don’t think they’ve had an Indian ambassador who is a model and who also has darker skin until myself. I think it’s amazing to have a larger platform for all the causes that I speak for”.
The global model further spoke about the obsession for fair skin in India.
“I had to advocate for myself as a woman of colour, even in my own country. India has this colonial hangover where we prefer white skin, even if 90% of the people have my skin colour. We prefer light-skin Indians or even Europeans who we have roped in to work in the film industry. Despite loving my profession, I’ve had to fight for myself. I’ve been told I’m too dark to be able to feature in mainstream commercial campaigns”.
Check out pictures of the model:
Previously, Aishwarya Rai Bachchan, Deepika Padukone, Sonam Kapoor, Eva Longoria, Kerry Washington, and even Beyonce have been part of the brand’s campaigns.
