Playboy founder Hugh Hefner died from natural causes at the age of 91 at his home. Hefner founded popular Playboy magazine in 1953. The magazine’s website, paying tribute, has a file picture of Hefner, with a quote, “Life’s too short to be living somebody else’s dream”.
Born on April 9, 1926, in Chicago, Hefner was the elder of two sons. He survived by his wife, Crystal and four children including, Christie, who served as CEO of Playboy Enterprise for over 20 years. His other children, David, Marston, and Cooper currently serves as Chief Creative Officer at the company.
Hefner married at the age of 86 with Crystal Harris, who was 60 years younger, as his third wife. He was called the ‘prophet of pop hedonism’ by Time Magazine.
In an interview with CNN, Hefner talking about his flamboyant lifestyle, said, “I’m never going to grow up. Staying young is what it is all about for me. Holding on to the boy and long ago I decided that age really didn’t matter and as long as the ladies … feel the same way, that’s fine with me.”
Hefner’s Playboy is the first stylish glossy men’s magazine with nude pictures of popular models. “I’ve never thought of Playboy quite frankly as a sex magazine,” Hefner once said. “I always thought of it as a lifestyle magazine in which sex was one important ingredient.”