A day after launching the “Main Bhi Chowkidar (I am a watchman too)” campaign on social media, Prime Minister Narendra Modi, Amit Shah, Bharatiya Janta party Chief Ministers and many Union Minister added ‘Chowkidar’ to their Twitter handles.
With Congress President Rahul Gandhi mocking PM Modi over ‘chowkidar’ title, the BJP seems to have decided to incorporate the jibe into a mass campaign.
Union Ministers Piyush Goyal, JP Nadda, Harsh Vardhan and Dharmendra Pradhan have also followed their leaders in changing their names on Twitter accounts. .
“The one who made cleanliness a moral value… he is called Chowkidar #MainBhiChowkidar. Say with all your heart #ChowkidarPhirSe (watchman again),” Amit Shah tweeted after senior BJP leaders changed their names.
जिसने बनाया स्वच्छता को संस्कार…वो है चौकीदार। #MainBhiChowkidar
— Chowkidar Amit Shah (@AmitShah) March 17, 2019
This comes a day after PM Modi launched his party’s “Main Bhi Chowkidar (I am a watchman too)” campaign ahead of the national election that begins next month. The PM released a video with the same title on Twitter and said, “Your Chowkidar is standing firm and serving the nation”.
The campaign comes as a counter to Congress president Rahul Gandhi’s repeated attacks on PM Modi and his government over the Rafale jet deal, with the slogan, “Chowkidar Chor Hai (watchman is a thief)”.
This is reminiscent of the BJP’s 2014 campaign where PM Modi used ‘Chaiwalla’ jibe of Congress leader Manishankar Aiyar extensively and converted it into a mass campaign