First-Ever Global Ambassador of National Museum: K-Pop Superstar RM is appointed as the first-ever global ambassador for the National Museum of Korea. The National Museum of Korea announced on Tuesday (June 20) that RM from global phenomenon BTS has become its first-ever global ambassador.
First-Ever Global Ambassador of National Museum
“Kim Nam-joon (RM) has already long championed and shown genuine interest in Korean traditional art, history, and cultural heritage Preservation, beyond the global music activities of BTS. He is well-known as an art collector with impeccable taste and one of the key public figures promoting Korean cultural heritage,” the museum stated. The appointment also comes as a result of his long history of contributing to the field. In 2021 and 2022, RM has been donating ₩100 million a year to the Overseas Korean Cultural Heritage Foundation.
BTS Announces 2026 FESTA Timeline Ahead of 13th Anniversary, Fans Prepare for Major Celebrations
What RM Will Be Doing As the NMK’s first Global Ambassador?
RM will be involved in a number of promotional events aimed at helping international audiences familiarize themselves with Korea’s history, traditional culture and museum collection. The collaboration with BTS’ leader is expected to help raise the museum’s visibility globally through international campaign, cultural events and special programs that encourage global visitors. Following his appointment, RM expressed that it was “an honor” to hold this position and that he will make every effort to help the people of the world understand the beauty and value of Korea’s cultural heritage.”
“We are confident that RM will play a significant role in enhance the global reach and presence of the NMK, thereby drawing in a more global audience,” stated NMK Director Yoo Hong-june. Record International Popularity This partnership follows the National Museum of Korea’s recent boom in international recognition.
View this post on Instagram
“I will do my best to help more people appreciate the beauty and value of our cultural heritage,” RM said.
You Hong-june, director of the museum, expressed hope that RM would help raise the museum’s global profile. “It is meaningful to share the beauty of our cultural heritage with the world together with RM.” According to the Global Museum Visitor Survey for 2025 from The Art Newspaper, the institution attracted over 6.5 million visitors last year, ranking as the third most-visited museum in the world and ranking above some of the most famous institutions globally.
