Social media has recently been flooded with videos of the viral Kiki challenge that involves the participant to dance on a song, ‘In My Feelings’, by rapper Drake, while walking beside a moving car. The challenge has led to many teens and youngsters across the world trying it, many of whom failed badly and incurred serious injuries.
The challenge was started by a comedian and social media influencer, Shiggy, who has 1.6 million followers on Instagram. On June 30, he posted the first ever Kiki challenge video and today, hundreds of people are doing the Kiki dance.
The daring challenge has called up for serious action from police across the world, including India. Police are issuing warnings and dishing out fines to those doing the challenge and endangering others.
The Gujarat Police on Tuesday warned taking up the Kiki challenge may land one in a hospital bed or behind bars. “Standing outside window or jumping out of a moving auto, train or car to break into a dance may seem bizarre. But that’s exactly what social media users are doing as part of the latest Internet sensation — the Kiki Challenge,” said Gujarat Police in a Twitter post.
Please don’t get involved or become part of kiki challenge as it is harmful to yourself. Inform and aware your wards and colleagues about not to perform or accept kiki solo steps.#KikiChallenge#GujaratPolice pic.twitter.com/wXxc11VkE4
— Gujarat Police (@GujaratPolice) July 31, 2018
The Delhi Police resorted to putting up the animation of a man dancing on the road, presumably to the Kiki challenge, near an ambulance with its doors open. The Delhi Police also tweeted “Dancing on the roads can open new doors for you.”
— Delhi Police (@DelhiPolice) July 31, 2018
Police forces in Chandigarh, Bengaluru, Mumbai and Jaipur have also issued advisories against taking up the Kiki challenge.