Vogue Italia ditches photos this month in the name of sustainability

It seems like the glossy photographs that typically grace the magazine are gone. Vogue Italia has released its January issue, but it doesn’t look like what one would typically expect.

Instead, the fashion publication substituted illustrations. The change comes as Vogue Italia looks to become more sustainable. The illustrations are part of an effort to reduce the environmental cost that comes with staging photoshoots around the world.

As per a media report, the Italian team wanted to show that art and stunning fashion imagery can be created without causing any costs – travel, shipping or waste – to the environment.”

The illustration initiative is part of Vogue’s new environmentally focused mission statement, which was articulated last month and signed by the editors of all 26 editions.

Vogue Italia’s January issue features different illustrated covers that involved no travel and articles about clothes that are “reborn” from scrap fabric and hand-me-downs.

“*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE,” reads the caption of the fifth cover on Vogue Italia’s Instagram. “A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th.”

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Yoshitaka_Amano featuring @LindseyWixson in @Gucci Cover 5 of 7 *** “All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue Italia in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #LindseyWixson @thesocietynyc Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

A post shared by Vogue Italia (@vogueitalia) on Jan 2, 2020 at 9:29am PST

But Vogue is looking to make a change. In December, Vogue’s editors penned a mission statement vowing to celebrate diversity and community and to preserve the planet that will be shared by all 26 editions of the magazine.

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