So as per the new policy, the impact on user data occurs when there is an interaction with a business on the platform- messaging app- WhatsApp. The policy further provides more details on integration with Facebook, WhatsApp’s parent company.
In a statement, WhatsApp informed: “The update does not change WhatsApp’s data-sharing practices with Facebook and does not impact how people communicate privately with friends or family… WhatsApp remains deeply committed to protecting people’s privacy.”
Though data exchange with Facebook is already taking place and only users in the EU (European Union) are allowed to opt-out of data-sharing with Facebook as compared to the users worldwide who do not have the same choice.
As per the new policy, the reason behind WhatsApp exchanging data with Facebook, the parent company is of utmost importance to them as they plan to ensure better security and fight spam in order to make suer experience better than before.
The new Whatsapp policy also sheds light on how businesses get data when a user interacts with them on the platform- the content shared with a business on WhatsApp will be visible to “several people in that business”. This move has been taken by WhatsApp as now it has more than 50 million business accounts, and this move is seen as a ‘potential monetisation model’.