To a generation born with smartphones and iPads, social media apps have become one of most essential aspects of their lives. Be it a school convocation ceremony or wedding, people just love to post pictures, updating their friends and followers about each and every moment. It doesn’t matter if they fail to experience it, what is essential is the social acceptance and validation they get through the number of likes.
Do you remember the picture of an old woman who was captured with a smile of contentment on her face among phone-people people at the premiere of Black Mass in Boston last year? Yes, the picture was quite hard-hitting as it gave a message to enjoy the moment rather than to capture it on cell phones.
A new advertisement by Swedish home furnishings major, IKEA, slams social media platforms such as Facebook and Instagram in a creative manner. What if we were in 17th Century and the only way to update friends was through a painting been physically carried by your attendants around the city? This advertisement gives a lot “food” for thought!
