After backlash on social media, Ekta Kapoor dissociates herself from Pavitra Rishta fund

Ever since Sushant Singh Rajput who reportedly died of suicide due to depression, there have been a lot of conversations going around on social media.

While his family, friends and fans’ are celebrating the win of their cause, #CBIForSSR, television producer Ekta Kapoor, is caught up in her own storm.

The producer has now distanced herself from the Pavitra Rishta Fund that was launched on July 15, with the aim to help spread mental health awareness among people. After the poster of the fund was released with Sushant’s photo on it, Twitterati took Ekta to the task and trended ‘#ShameOnEktaKapoor’ accusing her of using SSR’s death to promote her cause.

In a statement that she posted on social media, Ekta revealed that she did not start the Pavitra Rishta Fund, but simply supported it and also that she to wants to know the truth about what really happened to SSR.

Check out the statement:

 

View this post on Instagram

 

Even though this is not a fund started by me, but started by Zee and is a needed one at that, I am always with Zee for any other mental awareness fund that they want to do, but on this one I would like to respectfully disassociate myself. #SSR Hope the truth prevails ??

A post shared by Erk❤️rek (@ektarkapoor) on Aug 18, 2020 at 11:20pm PDT

Not only this but Zee, that started the initiative, has dropped SSR’s image from their Pavitra Rishta Fund and replaced it with a generic one.

Ekta Kapoor launches mental health awareness fund in Sushant Singh Rajput’s name, netizens trend #ShameOnEktaKapoor