Mumbai: Popular TV host and video jockey (VJ) Anusha Dandekar has lent her creativity to a lingerie line, which she says is fun and expressive.
“To me, fashion is about embracing my individual style. Lingerie has always been an important part of fashion and lingerie has been a very important part of my wardrobe since the very beginning.
“With this collaboration, I really want to show that lingerie can be just as fun and expressive as clothes even if it’s not always on view, and therefore it’s been a dream for many many years to have my own lingerie line,” Anusha said in a statement.
She is launching it in association with PrettySecrets, a brand that she feels is synonymous with her own vibe.
Anusha is bringing her body-positive ethos for young, fun, quirky design, fresh and vibrant colours. Underwear with quirky one-liners and mood-based ones are a part of the ‘Anusha For PrettySecrets’, which targets the young, fun, fashionable girls who would like to buy something from a celebrity label collection at affordable price points.