BuzzFeed trades $25K worth of ‘failing pile of garbage’ merchandise a day after Trump’s comment

During his first presser since being elected, US president-elect Donald Trump on Wednesday called online media outlet BuzzFeed a “failing pile of garbage”. Trump’s scathing attack came after BuzzFeed published the unverified dossier that alleges Russia has compromising information on Donald Trump.

Buzzfeed, who decided to creatively respond to the comment, launched a limited-time collection in its merchandise called “Our failing pile of garbage” on Wednesday afternoon.

The sale ran through midnight, and offered bumper stickers, a T-shirt and even a small garbage can.

BuzzFeed promised to donate the proceeds of the “garbage” sales to the Committee to Protect Journalists (CPJ), a nonprofit organization that promotes press freedom and defends the “right of journalists to report the news without fear of reprisal.

A BuzzFeed spokesperson told Adweek the sales had raised $25,000 for the Committee to Protect Journalists.

We appreciate BuzzFeed’s continued generosity and support in our mission, which is to promote press freedom worldwide by defending the rights of all journalists to work without fear of reprisal,” the CPJ told AdWeek.

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