The very first thing we go and check when we buy a product on Amazon is the ratings given to it. But now the hundreds of technology products sold by unknown brands on the world largest online retail website have given fake five-star reviews. A study by UK based consumer group Which? revealed that most of such reviews are from the unverified buyers.
Fake reviews means that it is not clear and there is no evidence which supports whether people had bought the products from Amazon or another website.
Known technology products search result is dominated by ‘unknown brands’ along with thousands of positive, unverified reviews. The report even states that hundreds of five-star ratings on such products are received within 24 hours.
UK based consumer group searched 14 different technology product like a watch, camera, headphones, etc and they were found to be heavily targeted by fake reviews. Out of all headphones had received the highest such reviews.
The first page of headphone in a search result in the best review category showed that 100 percent of the products were being sold by brands that tech experts had never heard of.
As per stats, 71 percent of the products on the first page had five-star reviews even as 87 percent of reviews across products were not confirmed whether they were bought from Amazon.
Amazon in its response to fighting fake reviews on the website said “Even one inauthentic review is one too many. We have clear participation guidelines for both reviewers and selling partners and we suspend, ban, and take legal action on those who violate our policies.”
Their study also revealed, 97% of online buyers look at online reviews before buying a product.