Gucci, the Italian high fashion giant is partnering with Tmall, and has announced to launch two digital flagships on Alibaba’s devoted platform for luxurious and high-end users.
Gucci, the profit engine of French group Kering, is one of the most prized names to join the Tmall Luxury Pavilion platform, which was created in 2017 and now boasts more than 200 brands ranging from apparel to high-end cars. Alibaba boasts a shopper base of greater than 750 million people.
The primary Gucci store will open on Dec. 21 and supply the version’s vogue collections, collectively with leather-based-primarily based gadgets, geared up-to-put on, devices, watches, and jewelry.
The second flagship will possibly be operated by means of Gucci’s licensee Coty and dedicated to the version’s elegant products. It will probably be unveiled subsequent February and supply entry to Gucci’s complete vary of makeup and fragrances.
Gucci has its own Chinese website, gucci.cn, and is present on all major Chinese social media platforms, including Weibo and WeChat.
“Gucci has strategically invested in and cultivated a ‘digital first’ approach globally, including the establishment of a dedicated Chinese digital ecosystem over the past years,” mentioned Marco Bizzarri, president and chief govt officer of Gucci. The partnership with Alibaba “therefore represents the next step in this strategy as we provide our customers in China with an authorized, customized e-commerce experience on the Tmall Luxury Pavilion.”
Bizzarri mentioned gross sales within the Asia-Pacific area had been up 10.6 % within the third quarter, regardless of excessive bases of comparability in recent times. “China has recovered quickly [from the pandemic] and there is a hunger for luxury shopping that we are able to meet because we are well-positioned in the region,” he remarked.