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Innovation is key to Make in India

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Three speakers from different walks of life brainstormed on the topic, “Young India Makes in India,” at Young Makers Conclave organised by SheThePeople.TV in New Delhi on Wednesday. With Newsd as the digital partner, the conclave saw Anant Goenka, head of new media, Indian Express, Puneet Dalmia, managing director, Dalmia Bharat and Ritu Beri, the famous designer, speak on their idea of India and how each one of them can contribute to the initiative.

Speaking on the importance of innovation in the field of education, Puneet Dalmia said that the need of the day was “mass outreach” and how the education can expand beyond the walls of the classrooms. “Digital is the future”, he said as he talked about Ola and other initiatives that have taken a great “leap of faith” by investing huge amount of capital and carrying out their ventures despite having “negative cost output.” He also said that the future of entrepreneurship belongs to those who can cash in on the digital markets. Lauding Startup India he said that the entire culture of education has gone through a change where students no longer just aim for jobs. In fact, they are becoming more of “employment generators” rather than seekers. “And that is what Make in India is all about,” said Dalmia.

Famous designer Ritu Beri who is credited with creating ‘Brand India’ through her work also spoke about her latest initiative to promote ‘khaadi’. “I have been very lucky to have been granted this opportunity. Behind my every design, somehow or the other, India has been the inspiration and I have always tried my level best to introduce India to the world front,” she said. Speaking on fashion as a tool to change perspectives, she said that few years ago, not finding India anywhere in a discussion about the luxury and hospitality industry made her realise that how apart from excellent textiles and variety of handicraft, luxury is a market worth tapping. The country needs to realise that ‘khaadi’ is our national fabric, as Mahatma said, “Khaadi is a thought, not just a cloth” we need to promote ourselves as Brand India, she said.

Anant Goenka reiterated about the power of social media and said that he is always ready to take in fresh thought and ideas. “Apart from creativity , which will always remain the basic requirement, new ideas like 3D printing and digital media will be the next game-changer,” Goenka said. “Though I am pretty apprehensive about the opinions formed through the social media, we can not deny the fact that it is indeed a very powerful tool.”

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