Ahead of Lok Sabha polls 2019, Twitter as part of its youth engagement initiative #PowerOf18 presented its new research on Wednesday that was based out of pan India as well as Uttar Pradesh specific youth sentiments on social media.
Twitter was also involved with the students at the Indian Institute of Management, Lucknow and had shared the objective of carrying out this survey.
As per the Twitter survey, nearly 46 % of first-time voters on Twitter will actively engage and will raise concern to the government on issues that affect them and on the contrary, nearly 36 % of those not on the platform.
In contrast, 55 % of the youth in Uttar Pradesh on Twitter surveyed said they would actively engage with and raise concerns to the government on issues that affect them or their community.
As per the pan India figures, 72% of first-time voters on Twitter in India believe that they are contributing to the public debate by tweeting on the platform. On the other hand, 61% of the youth in Uttar Pradesh on Twitter surveyed believe that they are contributing to the public debate by posting on the platform.
The population in India is politically active and the survey finds on an average over 90% first-time voters indicating that they would vote in the coming elections. In comparison to which Twitter users 96.6% surveyed were more likely to vote in the coming elections versus those not on the platform 91.2%.
Some 54.6% surveyed will use Twitter to gather support for a cause or movement, and 54.4% of first-time voters will use the platform to express their opinion to be heard.
The rising importance of social media is reinforced as over 80% of first-time voters in India surveyed will turn to it to find out what’s happening in India and around the world, according to the study’s findings.
First-time voters on Twitter has ranked social media platforms as the most important source for understanding what’s happening in India and around the globe. For those who are not on Twitter, social media is the second most important source with newspapers being the first.
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