The two major contenders in Madhya Pradesh’s electoral battle, both Congress and BJP are fighting through various means including rallies and road shows, apart from these tactics, there is a hidden war between the both, which is famously called as social media war alias cyberwar. However, Madhya Pradesh polls 2018 have been turned into the multipolar contest after entry of Jai Adivasi Yuva Shakti (JAYS) and Samanya Pichra Alpsankhyak Kalyan Samaj (SAPAKS).
First time in the history of Madhya Pradesh elections, state is witnessing first of its kind professional social media environment, both Congress and BJP are committed towards a social media war.
There is also a race between both social media teams of respective parties to raise the bar of battle, sources claimed.
Congress is controlling their social media activities in a building of a posh area of Bhopal, from where the party is crafting cyber strategies. Around 10-12 young men, from media and IT backgrounds, are executing the social media campaigns for the party.
BJP is handling its social media activities from state BJP headquarters in Bhopal, where entry is only permitted to some party officials. BJP social media warriors are using high-end technology and have managed to create a digital dashboard from where any page/profile on Twitter or Facebook with mention of BJP can be tracked.
There is a single point agenda of both parties, is that to stay ahead of all opposing parties and explore as many as faults of opposition. According to an information of internet and mobile association of India, Madhya Pradesh has over 2 crore active Internet users and mainly youths are active on social media, following which Congress and BJP both are involved in youth-centric campaigns.
Along with observing on the opposition’s agenda and campaigning, the social media teams have the responsibility to provide feedback for Facebook, Twitter, blogs, and mainly, Whatsapp.
According to sources, both parties are aggressively taking account of day to day social media activities of Madhya Pradesh and a daily report is provided to senior state leaders of respective parties.