Minister of State for Information and Broadcasting, Rajyavardhan Rathore informed the Parliament that present central government has spent over Rs 4,880 crore on advertisements through electronic, print and other media since 2014-15. Not limiting here, an amount of Rs 162.83 is a “booked expenditure” for 2018-19, said Rathore.
In Rajya Sabha, minister gave details of government’s expenditure over advertisements per year ever since Modi-led government chaired at the Centre.
“Rs 979.78 crore was spent in 2014-15, Rs 1,160.16 crore in 2015-16, Rs 1,264.26 crore in 2016-17 and Rs 1,313.57 crore in 2017-18,” minister said.
Rathore gave the break-up of the amount spent by the government through the Bureau of Outreach and Communication (BOC), an entity created after merging the Directorate of Advertising and Visual Publicity, the Directorate of Field Publicity and Song and Drama Division last year.
“While Rs 2,128.33 crore was spent on print advertisements, an expenditure of Rs 2,131.57 crore was incurred on publicity through audio-visual media, and Rs 620.70 crore was spent on outdoor publicity.”
Rathore further specified the number of advertisements and the amount spent through the BOC for various schemes launched my Modi government since 2014.
“The amount spent on Pradhan Mantri Fasal Bima Yojana, Swachh Bharat Mission, Smart City Mission and Saansad Adarsh Gram Yojana for the last three years was Rs 60.9442 crore on 52 advertisements in 2015-16, Rs 83.2686 crore on 142 advertisements in 2016-17, and Rs 147.9600 crore on 309 advertisements in 2017-18.”
To a separate question, minister said that 867 private TV channels have valid permission to broadcast in India. Permission of 236 private satellite TV channels have been cancelled due to various reasons, including denial of security clearance.